Mustang for Men

About a month ago, Estee Lauder and Ford introduced a new fragrance for men, which will simply be called Mustang. The new scent is meant ..

“…to appeal to ‘retrosexuals’ — a guy’s guy, the opposite of a metrosexual. This isn’t a car fragrance. It’s a lifestyle brand. The scent…is characterized as a ‘rugged oriental.’ It has top notes of lavender, ginger and lemon; a heart of pipe tobacco and cedar wood, and a drydown of amber, fir balsam and patchouli.”

mustangformen2

It should be available from next month in stores like Sears, JC Penney, … I always wanted to smell like a car ;)

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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  1. Mustang for Men (2) « I blog Mustang - June 17, 2008

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