Remember #3? It works…

… just not for me. It works for Red Bull Racing. They started a promotion to raise money for charity on the last F1 Grand Prix.

“Basically the idea was to apply the million pixel page concept to a racing car – and instead of corporate logos real race fans could have their face on a Formula 1 car – in return for a donation to charity. You can see the idea here.”


Red Bull raised up to $500k through this promotion which is not bad. But just like Simon mentioned on his blog, it could have been better, it’s not like the idea was marketed very good. Isn’t it funny that as F1 addict, I only heard about this via a marketing blog that I read instead of via one of the many F1 sources? I think it is.

It is great though to see that the idea popped up in one of Simon’s Big Picture brainstorms long time ago. Seems like times have changed.


About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at

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