Coinciding with the 44th birthday of the Mustang, Ford launched a new web initiative called FordPerformance.com to reach out to and connect with Ford enthusiasts, albeit mainly focused on the performance cars. I think it’s fair to say I’m somewhat of a Ford enthusiast so that appealed to me.
It took me a while before I got time to check out this new site, but I did today and must say I was disappointed. It was nothing like I thought it would be, and probably could be. The site features the 3 main clubs such as the International Mustang Bullit Owners Club or the Mustang Club of America and also their events.
There’s a short section on the different Ford models that fit in this FordPerformance.com initiative, but no new insights unfortunately. Think about some of the backstory that could have featured here on how these cars came about, the people behind them etc… But no, nothing of that, just some specs on each car.
Then there’s a section on performance parts which just links of to FordRacingParts.com and finally there’s the cool stuff section (which I check out first I must admit) which is more like a tiny little web shop to buy Mustang posters or a GT500 owners cerficate. How cool is that?
For cars such as the Mustang and the passion of their drivers and owners in general, this sites is nothing more than a portal to the 3 partner clubs and the online parts store. And if you’re a regular visitor of this site, and thus share some of the passion, I guess you understand just as much as I do that there is so much more they could have done to reach out to and connect with this community.
Bummer Ford. Back to the drawing board I would say and next time don’t just talk to the clubs, I bet they got what they wanted. Talk to owners and enthusiasts like myself, people who do the actual evangelism, whether they own one or not.