Fact or fiction? There is a great article over at Hemming blogs talking about the Mustang Station Wagon, or at least something that could have been exactly that. Some time ago they posted a photo of a Mustang Station Wagon, along with a claim (not from them though) that Ford actually built two Mustang Station Wagons sometime in 1966. Now that doesn’t sound too crazy, does it? When it comes to body variations of the Ford Mustang, you have the hardtop, convertible and fastback and indeed there’s potentially some room for a 4th: the station wagon. Now I’m not necessarily saying that is a good idea, I’m just saying it makes sense purely looking at the facts ;)
There’s 2 things I particularly like about this story. First since I had never heard about the Wagon until now I think that’s kinda neat, but second and far more impressive to me (as a geek marketer) is how the posting the initial photo at Hemmings blog made the community interact and basically straighten the story out. So the rumour was Ford actually made two Mustang Station Wagons to test the concept and funny enough Hemmings blog had received photos of two different Mustang Station Wagons as well… could they be it?
“I think a lot of the rumors of factory prototype station wagons go back to late 1966, when Intermeccanica built the above Mustang station wagon for advertiser Barney Clark and designer Bob Cumberford and said wagon got exposure in the buff books of the day, including Car Life and on the October 1966 cover of Car and Driver. According to Intermeccanica’s website, the company actually built the wagon in 1965: “A Mustang Station Wagon prototype was built for the W. J. Thompson advertising agency. The car was presented as an idea car to Ford Motor Company.” Jeff Pearce said the Intermeccanica car still exists, though it’s “rusting away somewhere back East.”
Apparently Ford themselves had indeed 2 internal design proposals on the table, but all three of them (their own two and that one of Intermeccanica) rejected, closing down the idea for good. Fascinating story if you ask me. Go and read on all the details at the Hemmings blog.