Marketing the Mustang: An American Icon

Apparently there’s a documentary titled "Marketing the Mustang: An American Icon." on the Mad Men Season 4 DVDbox-set extras. It tells how Ford executive Lee Iacocca persuaded a very reluctant Henry Ford to build the Mustang by citing research his agency guys gave him about the target demo (newly affluent boomers), and lays out the groundbreaking marketing of what would become an instant automotive classic.

Among the revelations in the doc: A lot of the Ford Mustang’s initial marketing was directed at women — the focus of the clip below. There are also a whole bunch of print ads shown in the this 2 min clip but if you’re a regular reader of this blog you have seen most of them already ;)

Thanks for the heads up Steven.

[Via Steven / AdAge]