You probably don’t know but I used to be in charge of all digital marketing of a cinema group called Kinepolis. They own part of another group in Germany that is called Cinemaxx. To cut a long story short, that’s why I have a kind of dual interest in the video below. First of all it features a Mustang with a nice sound and secondly the spot is created by that same Cinemaxx I just mentioned to promote a new sound experience in their theatres:
“Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new “MAXXIMUM SOUND” experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:
Creating high speed shots to experience high speed sound. Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces.”
Enjoy! And turn up the sound.
Remember the Mustang pool table? Well now there’s more of the same, but better. The Shelby version of that pool table, signed by Mr. Carroll Shelby himself. There are still about a dozen or so available, going from $12,000 to $30,000 in case you’re interested.
Me? I’d buy a real Mustang with that kind of money.
Awesome. Normally I don’t tend to write much about Mustangs that aren’t like 40 years old but this is one of these exceptions. It’s when the Mustang enthusiast as well as the Marketer in me get excited that I make that kind of exception on this blog. And that’s exactly what Ford did with their new customizer for the 2012 Ford Mustang.
First of all it is by far the best car configurator that I’ve seen, the battle mode makes it even more interesting. And yes I realize it’s not really a car configurator in the typical sense of the word, you cannot change some options you would normally want to change in a configurator like that (interior, options, …) but I don’t really mind. It’s exactly those things that make me walk away from those tools in the first place. In this case I get to play with the different models – quite literally – and from that point go to the ‘build & price’ options, the more boring stuff, albeit not unimportant of course.
And what a stunning quality as well. The image you see above is my first custom Mustang, my color, my everything… don’t you think that is looking really good? Looks pretty real to me.
And then there’s the staging area. Once you’ve built a custom Mustang (or more than one) you can challenge other fans & friends in one-to-one battles.
And maybe bring you some inspiration. Nice work Ford! I’m gonna build me some more truly awesome ‘Stangs. Challenge me, you know where to find me ;)
Earlies this summer I went to the Goodwood Festival of Speed (UK) for the first time in my life, and man was that a great event. Going back next year, I know that much.
It’s difficult to describe what the event really is, because it’s a lot of things at the same time. But that’s also not very important, the only thing you need to know it’s 4 days of classic & sports car galore like you have never seen before. And give it to Lord March, the Festival of Speed is also one of the best organized events of that size I have ever been to.
There weren’t many Mustangs at the event, apart from the “Bullitt” and P-51 you see above, but if you’re into cars you will like what I saw there. Here’s the link to my Flickr set, giving you a bit of an idea of the overall event.
How awesome is this?! This Brooklyn artist is making an entire 1969 Mustang from scratch… from paper:
In his latest work One Piece at a Time, Brooklyn artist Jonathan Brand has constructed every single part of a 1969 Mustang coupe at 1:1 scale out of nothing but paper. Using digital drawings as a source, he printed the blueprints with a large-format inkjet printer. The components were then meticulously cut out and folded into a wide range of objects including spark plugs, nuts and bolts, a radiator, and even the individual tire treads. The final work will not be assembled into an entire vehicle, but rather displayed as loose miniature sculptures.
Thinking back about the reason that I initially started this blog, this is a good one for the series of posts I wrote about ‘the quest’. Not sure if I have the patience for this though. But just look at this stuff, how cool is that, seriously. I gotta go see this!
More pictures and video (!) at This is Colossal, go check it out.