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Mustang AdClassix IV

Can this be the first print ad ever made for a Mustang? As you can see I’m digging into the Mustang history a bit more lately, looking for interesting facts and great stories and of course advertising (that’s my business people).

“Presenting Mustang… the unexpected look in cars and sunglasses”? What is that supposed to mean? I probably miss the clue of this but I don’t really understand this slogan.

Reading “all-vinyl interior” or “wall-to-wall carpeting” makes me smile though. You can see how the unique selling propositions in the sixties were different from what they are today.

Got great Mustang stories to share? Let me know in the comments.


Meet Mary-Lou

Or Daisy, Sandy, Annabel, … and all the other Mustangs you can hire at Sidney Mustangs. Whether it is for a wedding, a fashion shoot or whatever special occasion that’s the place to go. Now this isn’t meant to be as an advertisement so why do I want to talk about this one then? Simple, I was charmed by the fact they had named their cars like this. Not that I would ever consider doing that, not in the least with the names they’ve picked for this but still…

So go meet Holly, Daisy and the others right here.

#19: NavStang for a year

I’ve written about competitions before in which you could win a Mustang, but never before have their competitions like these that would take place in Belgium, so I would actually be eligible for it. Today that has changed :)

Pioneer has launched a competition recently in which you can win a 2008 Mustang V.6 for a year (petrol included) with their navgate competition. The navgate is Pioneer’s hi-end navigation system including 3D imagery, entertainment management, etc etc. The site also features a cool movie called ‘Mustang & Pioneer: poetry in motion’. Since the site is in Dutch, you need to click on the ‘Kijk: filmpjes!’ link just below the Mustang image once you’ve entered the site. I can’t link to it immediately unfortunately nor do I have the time to see if I can find it on Youtube or other.


Anyway, back to the competition. There’s 3 questions to be answered of which as usual 2 very easy ones and 1 very difficult one. In the last question you need to answer how much kilometers the Mustang (that you can win) will do touring the Pioneer navgate roadshow through Belgium and The Netherlands. You only get the cities where that roadshow will take place and no starting points or anything so I did a quick calculation of what could possibly be the answer but I’ve never had much luck in competitions such as this one so we’ll see. I know you all want me to want this so thanks in advance for the support ;)

Pioneer could actually end my quest for a year! I guess this is the closest chance yet I’ve had to get myself a Mustang. It still ain’t no classic 65-69 Model, but it’ll do you know. It definitely will do.

Mustang Blue

After my Mustang for Men (2) post something interesting happened, and quite frankly something I didn’t expect at all. In this post I wrote about the new Estee Lauder frangrance carrying the Mustang brand, and how I think it’s nice and all but also how I didn’t buy the sales pitch. So to be clear, I wasn’t very impressed.

That changed quickly though and I’ll tell you why. Not even 2 or 3 hours after I posted this, Tracy Royal from Estee left this comment. As a geek marketer that alone impressed me already quite a bit, still today only few brands engage in social media and Estee was definitely not amongst them (at least to what I had seen so far). Anyway, I sent Tracy an email with my address and a week later I received a delivery from Estee:

Estee2_adpt   Estee1

Now all of this is not very expensive for a company to do but nevertheless it still is very impressive. So what about the fragrance itself? It’s not bad actually. It ain’t extremely special but I don’t think it should be either, I’ll use it. And trust me, if it were shit I would have told you just the same you know, that’s the right I keep to myself on this blog.

So Tracy, you impressed me with your swift reply on my post and the Mustang Blue fragrance is pretty alright, allow me to make one suggestion to you though. I still don’t buy the marketing/PR piece you created, I think it’s too fabricated, it’s not real enough. “The Mustang fragrance had a tremendous reception from Mustang fans as well as others who appreciate the iconic American brand”… don’t say so, show me. And maybe some more pro-active outreach in the online Mustang communities would have been good as well. Anyway, your interaction with me was very real though, and that makes a lot of difference. Respect.

Mustang Transformer

Remember this ad for Citroen? Then you will pretty sure enjoy this one for Chevrolet! But then of course, this one rules them all. Well it’s not exactly an ad, but just because, you know :)

[Via Bnox]

More Mustang AdClassix

I wrote about the AdClassix website before, and although it has never been the idea to show you every single Mustang ad that is one there, I wanted to share these 1968 Cobra GT print ads with you.

“Caroll Shelby COBRA GT… for the man who wants everything in one car.”


“Shelby COBRA GT performance is built-in, not tacked on.”

It seems like these cutaways were pretty popular at Shelby back then, thinking back about the Shelby GT 350 post I once did.


Classic advertising for classic cars, can it get any better than this? ;)

Ford Performance

Coinciding with the 44th birthday of the Mustang, Ford launched a new web initiative called to reach out to and connect with Ford enthusiasts, albeit mainly focused on the performance cars. I think it’s fair to say I’m somewhat of a Ford enthusiast so that appealed to me.


It took me a while before I got time to check out this new site, but I did today and must say I was disappointed. It was nothing like I thought it would be, and probably could be. The site features the 3 main clubs such as the International Mustang Bullit Owners Club or the Mustang Club of America and also their events.

There’s a short section on the different Ford models that fit in this initiative, but no new insights unfortunately. Think about some of the backstory that could have featured here on how these cars came about, the people behind them etc… But no, nothing of that, just some specs on each car.

Then there’s a section on performance parts which just links of to and finally there’s the cool stuff section (which I check out first I must admit) which is more like a tiny little web shop to buy Mustang posters or a GT500 owners cerficate. How cool is that?

For cars such as the Mustang and the passion of their drivers and owners in general, this sites is nothing more than a portal to the 3 partner clubs and the online parts store. And if you’re a regular visitor of this site, and thus share some of the passion, I guess you understand just as much as I do that there is so much more they could have done to reach out to and connect with this community.

Bummer Ford. Back to the drawing board I would say and next time don’t just talk to the clubs, I bet they got what they wanted. Talk to owners and enthusiasts like myself, people who do the actual evangelism, whether they own one or not.

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