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When a car configurator becomes a stage

Awesome. Normally I don’t tend to write much about Mustangs that aren’t like 40 years old but this is one of these exceptions. It’s when the Mustang enthusiast as well as the Marketer in me get excited that I make that kind of exception on this blog. And that’s exactly what Ford did with their new customizer for the 2012 Ford Mustang.

First of all it is by far the best car configurator that I’ve seen, the battle mode makes it even more interesting. And yes I realize it’s not really a car configurator in the typical sense of the word, you cannot change some options you would normally want to change in a configurator like that (interior, options, …) but I don’t really mind. It’s exactly those things that make me walk away from those tools in the first place. In this case I get to play with the different models – quite literally – and from that point go to the ‘build & price’ options, the more boring stuff, albeit not unimportant of course.


And what a stunning quality as well. The image you see above is my first custom Mustang, my color, my everything… don’t you think that is looking really good? Looks pretty real to me.

And then there’s the staging area. Once you’ve built a custom Mustang (or more than one) you can challenge other fans & friends in one-to-one battles.


And maybe bring you some inspiration. Nice work Ford! I’m gonna build me some more truly awesome ‘Stangs. Challenge me, you know where to find me ;)



I never really understood what’s so cool about glue-ing stuff all over your car, especially not when that car is a classic Mustang but hey, who am I. Enjoy.


[Via Jalopnik]

Bullitt special: The Making Of

aka Steve McQueens ‘commitment to reality’.

“Short film on the making of the 1968 feature ‘Bullitt’. If you think you know street racing and fast cars, you should check in for a quick history lesson.”

Click on the image to see the video:


“When megastar Steve McQueen and director Peter Yates set out to make Bullitt, the object was to make a "real" film with one of the most ambitious chase scenes in the history of cinema. And they did it before computers and CGI enabled filmmakers to do the lion’s share of the dangerous work with the click of a mouse. The chase scene in Bullitt remains an all-time classic, with McQueen’s 1968 Mustang Bullitt going head-to-head with a black 1968 Charger R/T 440 Magnum. The chase was real, with speeds surpassing 100 mph on the hilly streets of San Francisco. Steve McQueen teamed up with stunt driver extraordinaire Bill Hickman, and the other cars in the scene were driven by eight of the best stunt drivers around to create an epic high speed chase for the ages.”

That clearly worked out nicely :)

[Via Autoblog]

Ford Mustang at the movies

Or ‘in the movies’ actually. I just found the IMCDB website aka Internet Movie Cars Database which allows you to search for movies and tv-series by entering a car’s make and model into the search field. So that’s what I did and then I sorted them out by importance/role with the most important one on top. Not that it’s hard to guess what movie that could be of course.


Like. And for the Bullitt fans, I have a special around Bullitt coming up in a couple of days. Stay tuned.

IbM on Facebook

And no not the IBM of course, this IbM stands for I blog Mustang ;) It all started with this blog, then I added a Twitter account to it and also a Group on Flickr. It really only was a matter of time (and mostly about finding the time to do it) before I would create this Facebook page. Well now it’s done so if you like this blog I invite you to take a look.


Happy holidays y’all!

Augmented Mustang reality

Remember the when I wrote about this Flash website, that allowed you to drive around with a 3D mustang on the site. That was nice but what this developer has done now is way beyond nice, it’s just totally cool. I already said on my other Twitter account recently that ‘Augmented Reality is the new black’ with several applications showing up online, advertisers taking smart advantage of the technology such as you can see here.

Today my buddy Steven sent me some other cool application… because it was Mustang related. It’s one of the many AR examples I’ve seen lately but must say I find it one of the coolest (yeah even if it wouldn’t have been with a Mustang). It’s much more dynamic that most cases where it just shows a static 3D object. Just like the creator notes:

“In most of the cool AR projects I have seen so far [1] [2] the user is supposed to hold the marker and move it around in front of the camera and the 3d object follows the marker. I had a slightly different idea: why not just leave the marker and the camera in one place and use your keyboard to move around the 3d objects?”

Check it out this video!


Read all about this cool project here.

Mustang of the week #9

Back in Europe this week for the series – Oslo (Norway) to be exact, with Arnfinn Hushovd’s answers on my 5 questions.

1. Which of your own photos in the Flickr group you like most?

This is the Mustang picture I am most happy with. This profile of the mustang makes it look its best. Also the depth of field, the light and the memory of a perfect summers day, and my old Mustang.

I really miss the summer

2. Is there a particular story around one of your Mustang photos that you would like to share? Something that happened when you took it? Or something related to the response you got on the photo so far?

The day I got to drive at an air strip. -I knew about a old airport in Froland, the southern part of Norway, and that it was now owed by a airplane model club. We cold not drive on it. My brother and I took our chances and there we met one man who gave us permission as long as we did not interfere with his model helicopter. We had a great time burning rubber from one end of the runway to the other in the burning summer heat until the radiator was boiling hot.

Filming at Gullknapp air field

Great memories! We also filmed that day, and if you are interested you can se the resolute here.

3. Do you own a Mustang yourself? Which model? And would you like to have one if that’s not the case yet?

Yes I own a 1969 Sport Roof v4 302 and loving it! Tough now the car is in winter hibernation because of all the salt in the streets and the 50cm(19inch) of snow… I will have to way until April to drive it again. I have many plans for it, first big thing is to get it painted black or dark gray. I want to tone it down a bit. The car is screaming in that orange color!

My Mustang

4. Do you have a specific love for photographing Mustangs? Or is a coincidence? Or a passion for cars in general?

Its a new found interest for me to take photos of cars. Old American cars preferably but most of all my own Mustang. I never get tiered of taking photos of it and hopefully someday I will also shoot some video of it.

5. Which one of the other photos (in the Flickr group) are you jealous of as a photographer?

Its a great photo. High contrast, a small tilt and little color. Also the blurry background looks great. This kinda style I want to try to do more of.

Smooth back

Note: this is the second time we get this one selected, time to get Steve Kay on the series don’t you think? ;)

Thanks for sharing this with us Arnfinn, here’s my favorite out of your collection… great title too: “Beast in the dark”.

Beast in the dark.

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